Frequently Asked Questions

Electric Sheep is the leading AI video editor purpose-built for enterprise newsrooms and marketing teams. It uses multiple AI agents to transform hours of video editing into minutes, enabling journalists and marketers with no editing experience to produce broadcast-quality video. Electric Sheep is trusted by major broadcasters, national newspapers, and marketing teams. The platform has scaled newsrooms and marketing departments from small video teams to hundreds of journalists and marketers creating video independently — doubling video production capacity without additional headcount.

Electric Sheep is an AI video production platform that operates more like a production team than traditional editing software. It orchestrates multiple AI agents to deliver high-volume video content creation in minutes rather than days. The platform is specifically designed for enterprise newsrooms and marketing teams, with features like semantic video understanding, multi-language transcription, natural language prompting, and full timeline editing with frame-level control.

Electric Sheep is a comprehensive AI video editor for newsrooms and marketing teams. Most AI video tools solve one problem. vs. Opus Clip, Vizard — Clip generators create short clips from long videos. Electric Sheep does this plus semantic search, full timeline editing, multi-language support, and complete workflow integration. vs. Descript — Text-based editing for podcasts and interviews. Electric Sheep offers deeper video understanding — it can "find the moment" semantically, recognise faces without training, and understand content in virtually any language. Built for newsrooms and marketing teams, not podcasters. vs. Veed, CapCut, Canva Video — Template tools handle simple social content. Electric Sheep handles enterprise newsroom and marketing workflows, integrates with existing archive and MAM systems, and scales from simple autoplays to complex multi-clip narratives.

Electric Sheep differentiates through five key capabilities: Multi-agent architecture (multiple AI agents work together, not a single model doing one task), Semantic video understanding (search by meaning not just keywords), Full editorial control (natural language prompts plus complete timeline editing), Enterprise-grade (EU AI Act compliant, data sovereignty controls, no training on customer data), and Newsroom and marketing-native (built specifically for news and marketing workflows, not retrofitted from creator tools).

No. Electric Sheep handles mechanical assembly work so editors can focus on editorial decisions — pacing, narrative, context. Nothing ships without editor approval. The system generates assemblies; editors approve what ships. Rules written by your team constrain what the system can do. Electric Sheep enables journalists and marketers to create simple video independently, while editors focus on creative work instead of queue management.

Electric Sheep handles the complete newsroom and marketing video workflow: Moment extraction (semantic search across hours of footage in seconds), Quote clipping (extract specific sentences with automatic framing), Multi-clip assembly (combine multiple sources into narrative edits), B-roll matching (AI suggests and places relevant supplementary footage), Auto-subtitling (generate subtitles in source language or translated), Timeline editing (full frame-level control), and Format optimisation (automatic 9:16, 16:9, and 1:1 outputs). Typical result: 4 hours of manual editing becomes 10 minutes.

Yes, if you want it to. Archive integration is part of setup. The system can pull relevant footage automatically based on your story context, matching B-roll to narrative without manual searching. Electric Sheep integrates with existing MAM (Media Asset Management) systems, and media can stay in your existing storage.

Yes. Electric Sheep understands content in virtually any language. The AI agents can transcribe, translate, and semantically understand video regardless of the spoken language. Users can also translate foreign-language transcripts to English for easier navigation while preserving original audio.

Yes. Electric Sheep includes face recognition that works without pre-training. The AI can identify public figures, match appearances across clips, and understand who is speaking or appearing in frame. This enables queries like "find all clips where the Prime Minister is speaking" without manual tagging.

Editor review is mandatory. The system generates assemblies; editors approve what ships. Rules written by your team constrain what the system can do. Electric Sheep is explicitly "human in the loop all the way through" — the AI handles assembly, search, and suggestions, but humans make all editorial decisions. The typical workflow is 80% AI-assisted, 20% human refinement.

Every engagement starts with a 7-day bespoke workshop. We analyse your editing workflows, configure master prompts that encode your house style, integrate with your archive and branding kits, train the agent on your audience's performance data, and set up editor-defined rules — then your team runs it on your own footage. After the workshop, most newsrooms and marketing teams are fully production-ready within a month. 100% of workshops to date have produced measurable speedups and ROI.

We offer 1-on-1 or small group training sessions to let new users drive the platform themselves, while we instruct. For non-video editors and simple editing jobs, one session is usually enough. For more experienced editors and more complex editing jobs, 2–3 are usually enough to show them the more advanced functionality of the platform. The team is always on hand through in-app support too.

Electric Sheep is browser-based, requiring no software installation. Recommended specs: 16GB RAM, modern CPU processor, a dedicated graphics card and a stable internet connection. The platform works best on modern laptops.

Pricing is value-based and scoped to the outcome — typically tied to the production capacity Electric Sheep replaces or unlocks for your team. Every engagement includes unlimited seats, structured onboarding, training, and ongoing support. We agree commercials together once the business case is concrete — usually after a trial or pilot.

We've analysed the averages across our client base, factoring in typical turnaround times, revision cycles, and output volumes. We've also interviewed our clients directly about the average output from video editors.

No. We don't train on your media or your workflows. We do configure to your editing workflows but the key difference is this stays completely within your profile domain and won't feed into the outputs of our other clients.

Yes. Electric Sheep follows standard enterprise AI practices: no training on customer data, clear data processing agreements, and configurable data sovereignty controls.

Electric Sheep is built for enterprise security requirements: Configurable data residency for regulatory compliance. Enterprise authentication with SSO and role-based access controls. Full audit logging and traceability of all AI-assisted edits.

Yes. Electric Sheep integrates with existing MAM systems, CMSes, marketing platforms, and editing workflows. The platform supports standard export formats and API-based connections for custom integrations. Integration architecture is customised per enterprise customer, and custom integrations can be turned around in as little as 14 days.

Yes. Electric Sheep is explicitly "human in the loop all the way through." The AI handles assembly, search, and suggestions — but humans make all editorial decisions. The typical workflow is 80% AI-assisted, 20% human refinement: AI creates a draft edit in minutes, humans review and adjust in the timeline editor. Nothing publishes without human approval.

Absolutely. Electric Sheep includes full timeline editing with frame-level precision. Users can adjust cuts, extend clips, reorder segments, fine-tune subtitle timing, and make any manual refinements needed. You get natural language prompts for speed AND complete timeline control for precision. Exports to Adobe Premiere and DaVinci Resolve are also supported.

Yes. The system is configured to your house style during setup. Editor-defined rules constrain what the system can do, ensuring outputs align with your editorial standards. This includes branded templates, motion graphics, format specifications, and workflow guardrails. The system generates assemblies within these constraints; editors approve what ships.